Einstein Bros Bagels launches shampoo and conditioner

Cheese and Bacon are commonly known as breakfast food ingredients, but what about having those in your morning routine? Einstein Bros Bagels has released a new line of Cheesy Shampoo and Wakin’ Bacon Conditioner for personal care use.

Consumers can purchase the set of shampoo and conditioner for a limited-time at www.EinsteinBros.com/SmellEdible.

“What better way to start the day than with the delicious aroma of the new Cheesy Wakin’ Bacon sandwich from Einstein Bros. Bagels,” says Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product, and Innovation. “This is the ultimate breakfast apéritif – now our fans can shower themselves with mouth-watering scents, leaving them looking as incredible as they smell edible, all day long.”