Two brands collaborate to make mixer.
Fever-Tree and Patron Tequila have combined their craftsmanship to create a new mixer, Fever-Tree Citrus Tonic.
This blend has specially sourced citrus, including Mexican limes, tangerines and bitter orange and the tonic has been crafted to pair perfectly with Patron Tequila. Fever-Tree Citrus Tonic has been designed to crate a range of simple, long, premium mixed drinks.
"We are most excited about this collaboration. Fever-Tree and Patrón share the values of providing consumers authenticity, flavor and substance," says Charles Gibb, Fever-Tree North American CEO, in a release. "In addition, sourcing absolute top quality ingredients drives both brands. When we developed our Citrus Tonic, we scoured Mexico to identify the most dedicated producers of exceptional citrus fruits. This enabled us to create a mixer that complements and enhances Patrón Tequila's stellar flavor profile.”
The goal for the product was to create a balance of sweet and peppery with the Patron Tequila and the brands believe they achieved that goal.
"We are seeing a massive revival of simple, long mixed drinks, both among professional bartenders and home enthusiasts. Like Patrón Tequila, Fever-Tree offers limitless versatility," says Amanda Stackman, Fever-Tree Marketing Director, USA. "Naturally, gin is the most popular pairing for our tonic. That said, our premium mixers can be enjoyed across many categories of spirits. What is brand new and unprecedented here is this highly-customized collaboration."