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Jif vs. Skippy in Mess-Free Peanut Butter Squeeze Battle

Yes, everybody, it’s okay to put away your spoons and knives.

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Skippy squeezable peanut butter.

You can put away your spoon or knife to spread the peanut butter as two leading peanut butter makers recently launched new squeezable packaging.

Skippy’s peanut butter, a Hormel product, introduced Squeeze Peanut Butter pouches that were specifically designed for portability. Now available are the Skippy Squeeze Creamy Peanut Butter and Skippy Squeeze Natural Creamy Peanut Butter Spread. The Squeeze Peanut Butter varieties from Skippy make it easy to enjoy the brand’s Creamy Peanut Butter and Natural Creamy Peanut Butter Spread in the form of six-ounce packages that can be squeezed directly onto your medium of choice: bread, crackers, fresh fruits or more.

The squeeze pouch is one of Hormel’s new packaging designs for Skippy Peanut Butter products. In addition to the multi-serve squeeze pouch, the company introduced the squat jar, and “No Sugar Added” label. The new high-protein product is filled into squat 14-oz jars, and the no-sugar product is packaged in 16-oz jars.

Jiff Squeeze

Jif peanut butter, a J.M. Smucker Co. product, now offers the Jif Squeeze Creamy Peanut Butter that comes in a 13 oz. pouch, and has multiple servings in the pouch. Parents and kids can measure accurate amounts of peanut butter in recipes or for precise spreading for a perfect “ants on a log” snack.

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Larry Adams is a Chicago-based freelance writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about packaging trends and design, he covers science, industrial design, quality control, imaging, metalworking, and all-things manufacturing for industries that range from aerospace to the microscopic. He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).

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