Kellogg increases transparency with what the brand reports as its first sustainability on-pack message, celebrating the brand’s move to using responsibly sourced corn for all Kellogg's Corn Flakes sold in Europe.
In a statement issued by the company, Kellogg notes, “We know that people are interested in understanding how their foods are made and want reassurance that it's not only delicious, but that it also is made responsibly. That's why for the first time, we are sharing this exciting news in a very prominent way. The message 'Responsibly Sourced Corn' now appears on the front of all packages of Kellogg's Corn Flakes cereal sold in stores across the region.”
The corn used in Kellogg's Corn Flakes in Europe is a special variety grown by farmers in Argentina, where the company reports the environmental conditions are ideal for this crop to thrive. The criteria to determine that the corn is responsibly sourced includes environmental, social and governance, based on a standard developed by Kellogg and modeled on those used by international non-governmental industry groups. Kellogg reports that its regional corn supplier and partner DACSA also played a crucial role in ensuring that the farmers they work with embrace the best practices for growing responsibly sourced corn and meet the criteria to belabeled as such.
This work contributes to Kellogg’s global sustainability goal of responsibly sourcing its 10 priority ingredients and its global signature cause platform, Breakfasts for Better Days, where the company committed to supporting a half million farmers around the world by the end of 2025. More information about the Better Days initiative can be found at OpenForBreakfast.com