Labatt USA will release limited-edition “Loving Michigan” graphic cans this summer
Labatt USA has announced its partnership with the Grand Traverse Baykeeper to further efforts to advocate for policies that protect and preserve water quality throughout the Grand Traverse Bay watershed.
Labatt USA is making a $10,000 investment to support the efforts, according to a release.
The partnership aligns with Labatt USA’s triple-bottom line approach. The beer company likes to prioritize people, planet and profit, including measuring, reducing and mitigating its impact on the environment.
"Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we're able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer," says , brand manager for the Labatt Family.