Metsä Board Invokes the Power of Storytelling to Promote T2 Christmas Tea Range

12 Days of Christmas Tea Advent Calendar

Following the success of the T2 2016 and 2017 Christmas tea ranges, Metsä Board, the producer of premium fresh fiber paperboards, has once again helped develop packaging for the T2 2018 Christmas gifting range. Working closely with T2, a tea company based in the UK, Metsä Board’s design team created a variety of different packaging solutions including a cracker shaped box, mulled wine tree decoration boxes and a 12 Days of Christmas Tea Advent Calendar.

For such a prestigious packaging project, the choice of paperboard was critical. By specifying Metsä Board Pro FBB Bright, T2 was able to achieve a premium look as well as ensuring that the packaging was light weight, safe for food contact, and had excellent sensory and hygiene properties. The high whiteness and smoothness ensured excellent printability and the use of special effects.

The highlight of the T2 2018 Christmas gifting range is the ‘Blame it on the 12 days of Christmas’ advent calendar. The package consists of two boxes joined together with one single paper sleeve that acts like a book bind. The result is a book-like structure that can be magically turned both to the left and to the right, to reveal individual compartments covered by perforated tabs.

Cyril Drouet, packaging services director APAC, Metsä Board, commented on this seasonal project; “We enjoy working closely with T2 as they understand the role that packaging plays as part of their overall brand proposition. This year we are particularly excited about the advent calendar, which allowed our designers to focus upon creating an engaging consumer opening experience whilst using the full potential of our paperboard from a structural design perspective.”

About the Author:

Judy Kalvin has more than 25 years of experience in public relations and business writing, specializing in creative services firms. She is posting on behalf of her client, Metsä Board—a leading European producer of premium fresh fiber paperboards including folding boxboards, food service boards and white kraftliners. , Metsä Board's lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.


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