Connect with us

Beverage

Mountain Dew introduces Label Series

mm

Published

7 years ago

on

Mountain Dew Black Label made its mark last year, and this year, Dew is presenting Mountain Dew Label Series—a line of sodas with unique flavors. 

The new line includes citrus-flavored White Label and Apple-Kiwi flavored Green Label. 

“DEW Nation has shown us its love for Mountain Dew Black Label by making it one of our most popular beverages,” says Chauncey Hamlett, senior director of marketing, Mountain Dew. “Through the Mountain Dew Label Series, we’re looking to give our fans more choices for when they want to let loose but are craving something a little more sophisticated.”

The beverages are available in 16-oz. cans at nationwide retailers.

Related Topics:

click to Comment(Comment)
Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business
ideas from BXP Magazine's news bulletin.

Advertisement

Most Popular