New Rosé inspired by Cirque du Soleil launches nationwide

Truett-Hurst Winery, in partnership with Albertsons Companies, announces the release Rosé de Provence, inspired by Cirque du Soleil.

Like the show, the wine provides celebration; it inspires people to celebrate the moment, keep life spontaneous and escape the mundane.

Albertson’s Companies will carry the Cirque du Soleil Rosé to banner locations across the U.S.

"We pulled out all the stops and assembled a dream team for this project. From our master winemakers in France, the luxurious glass selected for the bottle, to our collaboration with the Cirque du Soleil team on the elegant label, this project was a dream come true. The innovative wine team at Albertsons Companies worked with us closely throughout the project to make sure every detail was perfected, and to ensure this rosé will be the 'go to' wine of the season," says Phil Hurst, co-founder, president and CEO of Truett-Hurst Winery.

“We love introducing new products that surprise and delight customers in every aisle of the store," says Geoff White, president of Albertsons Companies Own Brands. "We are excited to have collaborated on this wonderful new rosé wine."

CTA image
October 2020 issue

Digital Edition

Enhance your BXP reading experience by exploring our interactive digital edition. Receive it in your inbox by subscribing online.