New snack brand celebrates ingredients

Véa is an all-new snack portfolio from Mondelēz International that delivers real ingredients in unique combinations crafted from globally-inspired recipes.

Véa is not your typical snack; it combines ingredients like sweet potatoes, butternut squash and quinoa.

"From product inception to recipe development, each step of the Véa journey has been driven by the needs of 'food explorers,' those seeking new experiences in all aspects of their life, including adventures in food," says Jason Levine, vice president of marketing, Mondelēz International. "With Véa, we stepped outside of our traditional innovation model and introduced an entirely new snack option with authenticity, speed and a global mindset."

Véa is available in three different formats and multiple recipes: Véa Seed Crackers, Véa World Crisps, and Véa Mini Crunch Bars.

"The Véa brand team embraced Mondelēz International's fearless marketing mantra to employ unconventional approaches, ask bold questions and come up with innovative solutions," says Levine. "And with exploration and discovery guiding our way, Véa has become just that – a brand committed to the authentic way it was created. You'll see that in every aspect of the Find Your Way to Real marketing campaign."

The Véa portfolio is available in the cracker aisle at major grocers and select retailers. It’s available in a 1.7-oz. bag, 5-oz. bag, 20-oz. bag and 12 x 1.2 oz. carton.