No longer just a movie-theater delight, Cheetos pops into the packaged popcorn market

Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, became a star at theater concession stands in 2017, when its famous flavor combined with a favorite movie snack.  On December 15, 2017, Cheetos Popcorn, featuring Cheetos-flavored popcorn mixed with Crunchy Cheetos, debuted at Regal Cinemas nationwide.

Now its dangerously cheesy flavor is coming to the packaged foods aisle! Cheetos' new ready-to-eat Popcorn brings the legendary taste of the iconic Cheetos seasoning to one of America's snacking favorites, swapping the butter and salt for the cheesy and spicy flavors fans know and love. Available in two flavors — Cheddar and Flamin' Hot — Cheetos Popcorn will step up fans' snacking game with cheesy and Flamin' Hot twists. 

"We've seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we're always looking for ways to help them step up their snacking game," said Brandi Ray, senior director of marketing, Frito-Lay North America. "The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long."

Ready to go right out of the bag, Cheetos Popcorn is available now in a 7.0-oz size for Cheddar and 6.5-oz size for Flamin' Hot—both for a suggested retail price of $3.99, and 2-oz sizes for a suggested retail price of $1.89. F

About Cheetos 
Cheetos is one of the many brands that make up Frito-Lay North America, the $16 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

SOURCE Frito-Lay

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October 2020 issue

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