BXP, VMSD and featured speaker John Gleason, Founder & President of a Better View Strategic Consulting, LLC, produced a special two-part virtual series crafted for agencies and brand clients.
Part one of this series kicks off with an agency view on managing relationships, maintaining your business and regaining your momentum while navigating the implications of COVID-19.
With the advent of COVID-19 health concerns back in early March, John Gleason began surveying nearly 100 clients and agencies on the actions implemented in the U.S. and abroad to try to minimize the health and human impact of this pandemic as well as the implications of these actions on people, safety, emotions/stress and business. John will share key themes, patterns and insights from this research from an agency perspective including:
- Key implications of COVID-19 measures on client plans, activities, tendencies, priorities, behaviors, and anticipated actions
- What we learned from other economic recessions that should dictate our actions now
- The impact of COVID-19 measures on YOUR business as an agency and on your relationships with brand clients
- Recommendations to help manage your business and relationships, retain your value, and regain your momentum as you navigate these circumstances.
This webinar aired on April 14, 2020 and was produced by Brand Experience: Packaging Magazine and VMSD Magazine.