Pete's Living Greens relaunches with fresh look

Hollandia Produce is relaunching one of its brands as new: Pete’s Living Greens.

Every Pete’s Living Greens package is getting a makeover, in an effort to become the first nationally recognized brand of living greens by consumers, according to a release.

The makeover consists of a newly designed label and refreshed logo, with other branded consumer elements. The modern and natural look will draw consumer attention to the freshness and quality of the brand, the release says.

"After much time spent listening to our consumers and what they are most attracted to in a brand, we came to the conclusion that our mission and motivation could be better displayed with an easily recognizable name and aesthetic that carries over onto all of our products," says CEO John Cochran. "While our commitment to quality and providing customers with the freshest, most flavorful greens possible will remain the same, we are excited to communicate our message with a new look."

The packaging is 100 % recyclable.