The Scene: News from the branding, design and marketing worlds

Cosmoprof Worldwide Bologna Reports Record Attendance

More than 250,000 visitors from 150 countries attended the 50th edition of Cosmoprof Worldwide held in Bologna, Italy; a record of international appearances, with more than 16% of foreign professionals compared to last year. Additionally there were 2,677 exhibiting companies from 69 countries.

The international presence is part of the show company’s efforts to further increase Cosmoprof Worldwide’s international profile; there were 29 Country Pavilions: Australia, Belgium, Brazil, Bulgaria, California, China, South Korea, France, Germany, Great Britain, Greece, Israel, Indonesia, Morocco, Netherlands, Pakistan, Peru, Poland, Spain, United States, Taiwan, Turkey, Hungary and, for the first time, Argentina, Chile, Japan, Latvia and the United Arab Emirates/Dubai.

“Thanks to collaborations and business partnerships, first of all with the Ministry of Economic Development and the ITA—Italian Trade Agency, the Cosmoprof Worldwide network is reaching all the booming markets from all continents, confirming a strategic ally for companies in the sector for the development of new business opportunity,” says Franco Boni, president of show company Bologna Fiere.

“The cosmetics industry is cyclical, as demonstrated by the data in 2016 evidencing the value of the total turnover of 10.5 billion Euros or plus 5%,” says Fabio Rossello, president of the Cosmetica Italia Association. “The positive trend registered by economic surveys has been confirmed in a general climate of optimism: companies have welcomed the visit of the many Italian and foreign operators and the quality of contacts. The full calendar of conferences has been noted for careful attention to new trends, market scenarios and consumer attitude.”

Cosmoprof comes to North America, this summer; the event will take place July 9 to 11 at Mandalay Bay Convention Center in Las Vegas, with an expanded conference including an educational session on brand experience and package design trends by BXP magazine.


U.S. Census Bureau Names Top Trading Partners

The U.S. Census Bureau and the Bureau of Economic Analysis has issued its full year data for 2016 U.S. international trade in goods and services. The federal agency found that top four countries based on trade in goods in 2016 were China, Canada, Mexico and Japan.


$578.6 billion

The number of trade in goods with China, with exports totaling $115.8 billion and imports at $462.8 billion.



$544.9 billion

The second largest goods trading partner was Canada, at $544.9 billion. Exports to Canada were $266.8 billion and imports were $278.1 billion.


$525.1 billion

Mexico was the third largest U.S. trading partner in goods in 2016, totaling $525.1 billion. Exports were $231.0 billion and imports totaled $294.2 billion.


$195.5 billion

Japan saw the fourth highest level of merchandise trade with the United States in 2016, totaling $195.5 billion. Exports were $63.3 billion and imports were $132.2 billion.


Luxe Pack New York Announces Theme for 15th Edition

Celebrating 15 years of packaging innovation, Luxe Pack New York returns to the U.S. this May with the promise to feature more than 250 leading global packaging manufacturers and suppliers within the beauty, fragrance, wine and spirit, and gourmet food markets. This year’s theme, “Igniting Packaging Innovation through Alternative Worlds” will be the running thread throughout the two-day conference program and partnered visual displays.

For the first time, Luxe Pack New York will offer a high-level Open Innovation workshop developed and moderated by John Morgan, global senior research scientist, discovery open innovation, Amway. Morgan will lead the audience through an interactive process that allows one to look at different, yet analogous worlds for inspiration to break traditional thinking and jump start packaging creativity.

The conference will continue its popular conference program, including two sessions moderated by BXP magazine’s editor-in-chief. “Disrupt or Be Disrupted: Moving beyond the Standard Modes of Thinking & Problem Solving” to be held at 11:45 a.m. on Thursday, May 11. The session panelists are Marisol Simard, president, Dandelion Clocks Inc. Innovation Consultancy; Bryce Rutter, CEO and founder, Metaphase, and Michelle Greenwald, CEO, Inventours. The second session, also on May 11 but at 3 p.m., is titled, “Capitalizing on Being the Little Guy.” Panelists include Graydon Moffet, founder of Clinical Luxury; Valerie Toothman, vice president, marketing innovation at Anheuser-Busch; Nancy Twine, founder of Briogeo Hair Care; and Theodora Ntovas, founder, Yasou Natural Skin Care. Panelists will share their origin and success stories in addition to give advice on how to adapt their agile business models for growth in a variety of markets.