TastyKake introduces Transformers packaging

Autobots, Decepticons andTastykake are uniting in a partnership this summer with Paramount Picture’s Transformers: The Last Knight.

Fans can experience the excitement of the new film with the six limited-edition Tastykake packages and entering into a sweepstakes for a chance to win prizes online.

In celebration of the movie that premiered June 21, Tastykake revamped the packaging of the limited editions of the iconic snack brand’s line of Mini’s, Butterscotch Krimpets and timeless Peanut Butter Kandy Kakes, all honoring the characters.

"To celebrate Tastykake's partnership with Paramount Pictures' Transformers: The Last Knight movie, we repackaged six of our popular treats with one 'Transformers: The Last Knight' character per pack," says Sarah Gavaghan, associate brand manager of Flowers Foods. "Spotlighting new characters like Sqweeks and fan favorites like Bumblebee allows fans to collect all six limited edition packages. The packaging correlates with the ongoing online sweepstakes, where fans take a quiz to find out if they are an Autobot or Decepticon to be entered to win prizes."

Tastykake also takes to social media to engage fans and spread the word about the Transformers: The Last Knight partnership.