Rootd is a specialty producer of delicious vitamin drink mixes, with custom supplements designed specifically for men, women and for prenatal mommies to be. The company's creators are undertaking a mission to disambiguate what they call the often-murky vitamin and supplements industry in America by producing a transparent, honest line of products that are formulated and third-party tested by a group of nutritionists.
The company says the USA vitamin industry is largely unregulated, meaning that American consumers have a hard time ensuring that the vitamins they take are delivering real results. This can be especially troubling for expectant mothers and people with vitamin deficiencies or health issues. Rootd, however, imposes its own third-party system to help ensure that people get exactly what they are promised with every vitamin drink.
"There aren't many great ways to take your vitamins now," says Rootd's CEO, Adams Chimera. "You either swallow an uncomfortable pill or eat a sugary candy. We wanted to create an easier way to get your daily vitamins that both tastes good, and creates a healthier planet."
At its core, the company believes that every box should improve the planet as much as it improves people's health. The company's current packaging is 100% USA produced, biodegradable and comprised of less than 5% plastic. Rootd's mission is to be completely free of plastic within the next decade. For now, the company will plant 10 million trees and remove 10 million pounds of plastic from the land and ocean throughout the next decade until it reaches its plastic-free goal.
As for transparency, the company describes its products as a multivitamin powerhouse, with each formula transparently produced from more than 25 vitamins and minerals to help promote health, energy and both cognitive and physical performance. Every supplement is made from all-natural, allergen free ingredients without any chemicals, sugars or harmful materials to people or the planet.
Rootd will soon be found on the shelves of Sprouts grocery stores nationwide, as well as other premium health retailers in brick-and-mortar stores and online.