The New Jersey Packaging Executives Club (NJPEC) announces that more then 80 products, graphics, and promotions representing this year’s outstanding packaging design will be celebrated at...
Zund America, North American distributor of the Zünd digital cutter and software portfolio, has announced the appointment of Heather Roden to the newly created role of...
Minneapolis branding and design agency Kick redesigned the packaging for premium wild bird food brand Nature’s Window based in Holland, MI. In the process, Kick revolutionized...
Fatal Wine is small batch Malbec wine from Mendoza, Argentina. It’s a wine with three different labels, because one wasn’t enough to express the sensuality of...
Despite the old saying, people really do judge books by their covers. No matter how good a product is, its quality will go unnoticed if buyers...
PRODUCT BRANDING and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available...
Fun fact: The word ‘brand’ owes its origin to the Norwegian word ‘brandr’ which means to burn.
Consumers can still be captured by eye-catching products with a uniquel shape or brightly colored label.
Interestingly, signage has not proven to be a big factor.
THERE IS NO DOUBT THAT qualitative research has significant value in today’s market. It is a key component for marketers to identify their “big idea” with...