If you can tap into the culture with a strong message, Korea's unity of focus can pay significant dividends.
Including an interview with John Fling, vice president of package design worldwide.
“The red color screams Folgers,” says brand strategist.
Robert W. Brown and J. James Davis, founders and co-chairmen of the board of Great Northern Corporation, announced that the company’s leadership succession plan will be...
The age of the brand's customers has less to do with the equation than one might assume.
The logo is instantly recognizable and always takes a central position on every package.
The spirit and inspiration of Chanel founder Gabrielle Bonheur "Coco" Chanel lives on today in the company's two "headquarters"—Paris and New York City.
One might imagine that a manufacturing and packaging company with 55,000 employees has its hands in more than a few disciplines. Georgia-Pacific, headquartered in Atlanta, is...
Designing truly great retail spaces is far more than coming up with award-winning ideas or clever communications. Even the coolest looking retail space is meaningless unless...
Your goal is "eliminating the hassles and chores in life without losing the fun stuff."