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Dacey Mayhoff, AMC Global

Dacey took a detour from studying consumer behavior theories in academia after discovering her true calling: studying consumer behavior in real life (aka, market mesearch). Since then, she’s evolved quickly and gained experience across a wide range of research approaches and CPG categories. With a B.A. in Journalism and M.A. in Communication, Dacey brings a passion for transforming large amounts of data into actionable, story-like deliverables (that aren’t totally boring to read).