Whether we call them Gen Y or Millennials, people born between 1980 and 2000 are about 92 million strong in the U.S. alone. This year, their...
Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on how...
As a packaging designer and nature lover, I dream of the day when material science and manufacturing can deliver on not only the promise of zero...
Here’s a scenario. You’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about...
Brands play a large part in people’s lives. They incite much more than just a simple transaction. Consumers don’t just buy products anymore; they search for...
Aerosol & Dispensing Forum, and Packaging of Perfume, Cosmetics & Design (ADF&PCD New York) is currently judging entries from brands and suppliers for its Innovation Awards....
Socially minded brand evolves its marketing and branding strategy to increase its ability to deliver hope to more people around the world.
Brand leader says to celebrate your individuality to find your unique selling proposition.
Her secret weapon is knowing the power of design as a part of a personal brand.
She’s not afraid to shake up what a beauty exec should look act or look like, but she always leads with her heart.