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Award-Winning Hair Care Brand Captures Major Retail Placement

Conscious beauty brand takes its eco-conscious packaged products to the nation’s largest brick-and-mortar beauty retailer.

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(PRESS RELEASE) Briogeo, the global leader and innovator in clean, natural, effective hair care and wellness, announced its nationwide, omni-channel launch at Ulta Beauty. Briogeo’s award-winning, high-performing products became available on ulta.com and in all Ulta Beauty stores on January 4, 2021.

The clean hair care brand will be part of Conscious Beauty at Ulta Beauty, the retailer’s initiative to help guests make more informed choices about products that align to their values. With an unwavering commitment to providing clean, natural hair solutions for all hair types and textures, Briogeo joins the program as the first prestige hair brand certified under four pillars: Clean Ingredients, Cruelty Free, Vegan Formulas and Sustainable Packaging.

“From day one, I knew I wanted Briogeo to be about more than just me—I wanted the brand to be about everyone,” says Nancy Twine, founder and CEO, Briogeo. “I created it to be clean and natural, offering effective solutions for every hair type, texture, need, ethnicity, background and person.”

“We are thrilled to welcome Briogeo to the Conscious Beauty at Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “Now more than ever, beauty enthusiasts want simplified, clean, effective solutions personalized for their specific needs—Briogeo does that and more. We’re excited to partner with Nancy and her passionate team to provide greater access to award-winning products for all.”

Since its inception in 2013, Briogeo has revolutionized hair care with carefully crafted, clean, and plant-based solutions. The brand has received numerous accolades for its innovative formulas and today it continues to focus on customized, healthy hair routines that celebrate diversity with products for all hair types and concerns—from texture, to repair, volume and curl care. The milestone expansion into Ulta Beauty, the nation’s largest beauty retailer, will provide beauty enthusiasts more access to Briogeo’s award-winning and fan-favorite collections: Don’t Despair, Repair!, Farewell Frizz, Be Gentle, Be Kind Superfoods, Curl Charisma, and Blossom & Bloom.

Beginning February 2021, guests visiting the Salon at Ulta Beauty can experience Briogeo as part of their professional hair service appointments. All salons will feature products from each collection for a limited time, marking the first time a

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Conscious Beauty haircare brand will be featured in the salon backbar.

Briogeo will continue to be sold at SEPHORA globally, other prestige retailers and on Briogeo.com.

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