Connect with us

Press Releases

Beerscans, an Interactive Packaging Concept for Craft Beer Makers, to Debut this Fall

Company seeking up to 50 brands for launch.




Beerscans, an Interactive Packaging Concept for Craft Beer Makers, to Debut this Fall

(PRESS RELEASE) GEELONG, AUSTRALIA — Beerscans, an augmented reality concept for the craft beer industry, will provide an interactive, storytelling packaging solution when it debuts this fall.

Australian tech startup Third Aurora, which launched a similar concept for the wine industry in 2020, has announced that the craft beer version, called Beerscans, will launch in September. The company is encouraging craft brewers to join the launch, which is capped at 50 brands.

Beerscans enables smartphone users to scan beer packaging, unlocking content from the brewer which comes to life with augmented reality.

The experience is socially oriented and interactive, enabling beer lovers to respond to content and opening up commercial opportunities such as loyalty club sign-ups and marketing promotions.

Third Aurora co-founder Dave Chaffey explains:

“The feedback we’re hearing is that it really adds to the experience – particularly for under-40s, who have grown up with smartphone technology. They love the behind-the-scenes concept, discovering the brewer’s backstory, and they’ve given strong support to the idea of interacting directly from the label.


“The interactivity is important. With the concept doing such a great job of capturing attention, it made sense to offer a way for brands to lead customers to the next part of the journey, to enhance the experience.”

The Beerscans platform is currently accepting applications for the early release. Craft brewers can join by visiting

Send your press releases to BXP at [email protected]. Learn about our submission guidelines.

Continue Reading


Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Most Popular