IN A REPORTED industry first, Mooala launches Keto Mylk. The premium, organic beverage brand known for its plant-based milk portfolio says Keto Mylk is the first-ever keto-focused “milk” on the market.
Formulated for the keto lifestyles, Keto Mylk has less than 1g of net carbs, 0g of sugar and 5g MCTs per serving but is available in four flavors— Cinnamon Roll, Chocolaty Chip, Vanilla Crème, and Original, all made with a base of organic coconut cream.
“Each morning, Mooala lovers can now wake up, pour Keto Mylk in a glass and jump-start their day with dynamic, energy-driving MCTs in an almost zero-carb beverage made from delicious, organic ingredients,” says Mooala Founder and CEO Jeff Richards. “Since the product’s high-quality fats are derived from coconuts, our customers can feel really great about meeting their desired goals while also boosting their plant-based diets with a really satisfying beverage.”
The beverage innovation is available both in refrigerated, 48oz multi-serve bottles at retail outlets and in shelf-stable, 33.8oz cartons available DtC at shop.mooala.com. “Traditionally, the idea of purchasing milk online or in the dry section of a grocery store turns people off,” Richards remarks. “But 2020 has really changed the consumer perception of goods in these formats. Mooala’s products have been limited to refrigerators so far, and now we’re able to delight our customers with the same amazing organic ingredients in non-perishable packaging. That means zero compromise in quality.”
The decision to add shelf-stable packaged products to the beverage brand’s offerings is a prime example of how a food-and-beverage brand can leverage packaging innovations to satisfy real consumers’ demands—the ability to shop for quality food in the safety of their home and the ability to stockpile shelf-stable foods that promote healthy, plant-based lifestyles.
