The Bliss brand is introducing a total brand relaunch with fresh designs and 39 innovative formulations at lower price points at Target, Ulta and Blissworld.com.
“We did some self-reflection and took a deep look at our products – what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products – a combination of upgraded cult favorites and brand new, on-trend innovations,” says CEO, Meri Baregamian. “We’ve always known that the key to unlocking outer beauty is inner joy. So, we’ve listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford.” This helped the brand nail down its goal – to democratize the skincare industry by making premium-quality, leading-edge products that are accessible and affordable. Come March, Bliss will – overnight – be available in 2,900 locations across the U.S. at prices that work for every budget.
The full product collection is 100% cruelty-free.
The launch lineup includes Lemon and Sage Body Butter, Triple Oxygen Mask and Fab Foaming Cleanser, and new spa-powdered masks and cleansers including Patrol Clay Souffle Mask, Mighty Marshmallow mask and Makeup Melt Gentle Jelly Cleanser.
The line will be available at Target and Ulta stores in March.
