Budweiser and Upwork Inc. have introduced the winning Labor Day can packaging designs produced by Deuce Studio as part of the inaugural Upwork CoLab brand-partnership program.
In addition to the commemorative cans, Upwork and Budweiser also announced the “Raise a Bud” campaign – conceived by Deuce Studio – that will highlight stories of American workers by asking Budweiser drinkers to nominate a hard worker in their life; from mothers and sons to friends and colleagues.
Consumers can nominate a hard worker by posting a picture of them on Instagram, Twitter or Facebook with a story about them including #RaiseABud #Contest and tagging @budweiserusa. Ten finalists will receive their name emblazoned on a personalized Labor Day Budweiser can, and those people will win three months wages paid by Budweiser for free.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
GO MINIMALISM . . . HOLD ON A MINUTE!
Sustainable, 100% Recycled Transparent Sheeting is Now a Reality!
Kroger, Walgreens to Dedicate Section of Their Stores to Reusable Packaging