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Budweiser and Upwork Unveil Limited-Edition Labor Day Cans

New design accompanied by campaign celebrating American workers




Budweiser and Upwork Unveil Limited-Edition Labor Day Cans

Budweiser and Upwork Inc. have introduced the winning Labor Day can packaging designs produced by Deuce Studio as part of the inaugural Upwork CoLab brand-partnership program.

In addition to the commemorative cans, Upwork and Budweiser also announced the “Raise a Bud” campaign – conceived by Deuce Studio – that will highlight stories of American workers by asking Budweiser drinkers to nominate a hard worker in their life; from mothers and sons to friends and colleagues.

Consumers can nominate a hard worker by posting a picture of them on Instagram, Twitter or Facebook with a story about them including #RaiseABud #Contest and tagging @budweiserusa. Ten finalists will receive their name emblazoned on a personalized Labor Day Budweiser can, and those people will win three months wages paid by Budweiser for free.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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