Budweiser and Upwork Unveil Limited-Edition Labor Day Cans

Budweiser and Upwork Inc. have introduced the winning Labor Day can packaging designs produced by Deuce Studio as part of the inaugural Upwork CoLab brand-partnership program.

In addition to the commemorative cans, Upwork and Budweiser also announced the “Raise a Bud” campaign – conceived by Deuce Studio – that will highlight stories of American workers by asking Budweiser drinkers to nominate a hard worker in their life; from mothers and sons to friends and colleagues.

Consumers can nominate a hard worker by posting a picture of them on Instagram, Twitter or Facebook with a story about them including #RaiseABud #Contest and tagging @budweiserusa. Ten finalists will receive their name emblazoned on a personalized Labor Day Budweiser can, and those people will win three months wages paid by Budweiser for free.