CXO Series: HelloFresh’s vp of marketing Matt Fitzgerald

BXP sits down with Matt Fitzgerald, HelloFresh’s vice president of marketing, at the company’s newly minted photo studio in Manhattan. During this interview, we talk about how their data-centric and iterative approach fuels HelloFresh’s brand and revenue marketing programs; how HelloFresh is using acquisition, brand extensions and smart partnerships to lead in its marketplace; and how collaboration both within the U.S. teams and global entities moves the company as a whole and HelloFresh’s U.S. operations to success quicker.