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BXP 2018 July CXO Webcast – Hello Fresh



THE LATEST INSTALLMENT of the CXO Series features a conversation with Matt Fitzgerald, HelloFresh’s vice president of marketing, at the company’s newly minted photo studio in Manhattan. During this interview, we talk about how their data-centric and iterative approach fuels HelloFresh’s brand and revenue marketing programs; how HelloFresh is using acquisition, brand extensions and smart partnerships to lead in its marketplace; and how collaboration both within the U.S. teams and global entities moves the company as a whole and HelloFresh’s U.S. operations to success quicker. This interview corresponds with the June/July issue cover story.

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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