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BXP 2018 September CXO

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IN THIS CXO episode, learn how Helayna Minsk, group vice president of Walgreens Retail Brands at Walgreens Boots Alliance, is delivering happy, healthy and better lives through innovative and customer-focused brand initiatives. This interview corresponds with the cover story in the September/October issue.

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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