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BXP 2018 September CXO



IN THIS CXO episode, learn how Helayna Minsk, group vice president of Walgreens Retail Brands at Walgreens Boots Alliance, is delivering happy, healthy and better lives through innovative and customer-focused brand initiatives. This interview corresponds with the cover story in the September/October issue.

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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