Chobani is launching a paper-based cup for its yogurt lineup in response to customer appeals, the company announced.
In a release, Chobani said the paper cup was in development for two years as the brand sought for a way to reduce its plastic use.
The cup is 80 percent paperboard, made from renewable material and including a plastic lining for the sake of maintaining quality, the company said.
“People have been asking for a paper cup, and we welcome this challenge to start reducing our plastic use, and to spark a conversation about how we can drive change together,” said Chobani Founder and CEO Hamdi Ulukaya.
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