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California Trailblazer Makes Her Mark in the Cannabis Industry

Learn how this marketing pro stays inspired in work and life.




California Trailblazer Makes Her Mark in the Cannabis Industry
Roxanne Dennant Mograbi
Marketing director, 3C–Coast to Coast Cannabis
Los Angeles, CA

A trailblazer in the cannabis industry, Roxanne Dennant Mograbi, director of marketing for 3C–Coast to Coast Cannabis, loves to disrupt marketplaces with new products, brands and marketing strategies. Before joining the California-based cannabis cultivation company, Dennant Mograbi co-founded the edible brand Fruit Slabs and served as CEO for more than five years. While her resume is filled with work on a range of cannabis brands, including The Clear, GoldDrop and White Rabbit High Tea Events, Dennant Mograbi has also held positions at other verticals including beverage at RedBull North America and Leblon Cachaca.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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