CHOBANI, MAKER OF GREEK yogurts, oat milks, probiotic drinks, and dairy and plant based creamers, introduces Chobani Coffee, ready-to-drink coffees that are crafted with single origin cold brew and feature Chobani’s oat milks and dairy creamers. The cold brew coffees are packaged in Tetra Top cartons, which Chobani chose because the packaging is widely recyclable across the U.S.
“Nutrient dense Greek yogurt and coffee have long been a perfect pair, fueling our lives throughout the day,” says Peter McGuinness, president and COO of Chobani. “Chobani Coffee is crafted from single origin 100% Arabica beans, geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm fresh milk and oat milk.”
The new Chobani Coffee addresses the large and growing $1.6 billion ready-to-drink coffee category, which has grown 17% year-over-year. Starting this month (January 2021), Chobani offers consumers four new Chobani Coffee flavors: Cold Brew Pure Black (no sugar, no dairy); Cold Brew with Sweet Creamer and Cold Brew with Vanilla (each made from farm-fresh milk); and Cold Brew with Oatmilk (made with gluten-free oats).
Throughout 2020, Chobani successfully introduced products in three new categories, adding an oat milk platform, plant-based and dairy creamers, and functional wellness drinks. Chobani also continued to invest and innovate in the yogurt aisle, where the company reported growth of nearly 12% in 2020 from a year ag]. As a modern food company, Chobani believes in nonstop innovation that results in nutritious food, accessible to everyone, while supporting and caring for its people and communities near and far.
Across the platform, Chobani Coffee is authentically crafted and made with only natural ingredients, no artificial flavors or sweeteners, and no preservatives. The oat milk and creamers in the cold brews are inspired by the company’s existing Chobani Oat and Chobani Coffee Creamer platforms. Chobani Coffee provides the caffeine equivalent to a standard cup of coffee, each containing about 85mg of caffeine per serving.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.