Connect with us

Headlines

Coke Zero’s New Recipe Comes with Packaging Update

Revamped design highlights the new formula.

mm

Published

on

Coke Zero’s New Recipe Comes with Packaging Update
Courtesy: Coca-Cola

Coca-Cola Zero Sugar is undergoing a recipe change that will be accompanied by a packaging refresh, the maker of the zero-calorie drink announced last week.

The new packaging is anchored by the familiar Coca‑Cola script logo and features “Now More Delicious” messaging that highlights the new formula.

The company said that the new recipe “optimizes” existing flavors and ingredients, noting there won’t be any changes to the drink’s ingredient list or nutritional values.

This is Coke Zero’s second reformulation in the past five years, having undergone its first in 2017 in pursuit of bringing its taste closer to Coca-Cola. The company is aiming for full distribution in the U.S. by September.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business
ideas from BXP Magazine's news bulletin.

Advertisement

Most Popular