The House of Marley is built on the principles that Bob Marley held true—namely respecting nature while bringing music to...
Brand Experience magazine partnered with the Active and Intelligent Packaging Association to organize an AIPIA Summit in June 2018. The event was held in Jersey City,...
TFI Envision was selected to develop NAPA’s new premium “Night Vision” automotive lighting product line packaging, sales kit, sales training video and in-store displays. The Night...
Augmented Reality Packaging www.zappar.com Zappar makes augmented reality and virtual reality experiences for the world’s biggest brands. With Zappar, you can turn almost anything...
According to Global Market Insights, Inc., the mixed reality headsets market is expected to grow at a significant rate. In its report, “Mixed Reality Headsets Market...
AI has impacted everything from banking to transportation to advertising, with the International Data Corporation (IDC) predicting that global spending on cognitive systems will reach $31.3...
Consumers today are always shopping. John Bajorek, senior vice president of brand, strategy and design for Pine Strategy & Design, explains, “They might not be physically...
Worldwide Packaging Design Competition 2016 Pentawards www.pentawards.org The 2016 Pentawards consisted of 12 designers and packaging design directors from major companies judging no less than 55...
In this the second installment of our ongoing series about intellectual property, Jonathan Gelchinsky, a lawyer who heads the trademark practice at Pierce Atwood LLP in...
A product’s utility and brand identity can vary immensely depending upon geography. Take, for example, off-the-grid rural villages in developing countries. Patrick Walsh co-founded Greenlight Planet...
