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Corrugated Containers and Packaging Grab Consumer Attention

A flexible medium, corrugated accommodates a broad variety of printing options.




Corrugated Containers and Packaging Grab Consumer Attention

FOR BRANDS, corrugated containers and packaging are a lot like mobile billboards that showcase a product’s image wherever they land. For merchandising displays, corrugated substrates allow for eye-catching, modular display units that can be set up quickly and recycled at the end of a promotion.

Corrugated Containers and Packaging Grab Consumer Attention

A flexible medium, corrugated accommodates a broad variety of printing options that support end-use requirements. These include:

  • Digital printing for customized print jobs where the promotional messaging varies
  • Flexography for high-volume printing
  • Litho-lamination and silk-screening are other options
Corrugated is a blank canvas for digital printing

Exciting technical advances are being made in corrugated manufacturing, enabling the package to more powerfully fulfill key marketing functions. Plus, digital printing capabilities have improved dramatically over the past few years to support direct printing of intricate and colorful graphics on corrugated board. In fact, many corrugated manufacturers are investing in equipment to make production-scale, digitally printed boxes with sharper, cleaner graphics on this popular substrate.

Digital printing and corrugated — a great pairing

According to a recent report in Packaging Impressions, “multiple suppliers (have) unveiled single-pass, direct-to-board digital presses that can make high-speed digital corrugated printing a reality.”

As the digital print market evolves, corrugated packagers are able to adopt new process and systems to address the demands of brands.


The advantages are many:

  • Flexible print runs
  • Affordable set-up costs
  • Personalization by region, store, individual or promotion
  • The level of quality now available through the latest technologies serves as a growth engine of opportunity for converters and printers.

Digital printing on corrugated for branded shipping and retail packaging is here. Brand owners today see growing opportunities to ignite brand loyalty through greater engagement with their customer base. Both legacy and emerging brands view packaging as a key component in creating a memorable shopping experience that users will want to share on social media. What’s at the heart of this trend? Corrugated packaging with digitally printed marketing that encourages repeat business and attracts new customers.

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Linda Casey is the editor-in-chief of BXP.

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