Brandimage (Hong Kong) created the über-premium brand Bama Spring Water for Uni-President China Holdings Ltd.
CHALLENGE
Our mission was to create a new, über-premium mineral water for the China market that evoked the longevity benefits of this famous Guanxi Province spring (“Bama Quan”).
APPROACH
The village of Bama in Southern China is home to more centenarians than any other place in the world, owing to its unique geological characteristics, which yields a uniquely-mineralized alkaline water. Our design reflects the character of the place in its purity and clarity, with its simple shape and graphic treatment allowing maximum visibility and contact with the precious water.
SOLUTION
The overall effect is a mineral water that appeals to the emerging middle class of Chinese consumers who are concerned about their health, and value premium product offerings that support their well-being.
Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK.
About Brandimage
Brandimage brings brands ‘to the shelf’ through breakthrough ideas and packaging—seducing consumers directly at the point of decision. We believe proactive design thinking and beautiful design motivate shopper behavior. Design thinking—decoding and recoding—creates better, more meaningful brand experiences…beyond just what consumers see…it can influence the way they feel. This is the key to authentically meeting the innate needs of the hearts and minds of consumers, inspiring them to trust and motivating them to buy.
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