Connect with us

Beverage

Danone Aims to Delight Coffee-and-Movie Fans with Holiday Decorating Kit

Campaign was inspired by the movie “Elf”.

mm

Published

on

Danone Aims to Delight Coffee-and-Movie Fans with Holiday Decorating Kit

(PRESS RELEASE) Danone North America partners with Warner Bros. Consumer Products to bring cheer to fans of International Delight coffee creamer and the movie Elf. Inspired by the movie character Buddy the Elf’s decorating skills, the kit comes with twinkling lights, sparkling garlands, paper snowflakes, a “World’s Best Cup of Coffee” sign, mugs adorned with familiar Buddy quotes, a tiny tree, gold stirring spoons, a serving tray and more.

“This year, International Delight is going all in on holiday flavor and fun with help from our friend Buddy the Elf,” says Marie Dobson, marketing director for International Delight. “We know this holiday season is going to look a lot different for many people—so we’re thrilled to be the only coffee creamer brand partnering with Elf to bring holiday happiness to homes and coffee corners nationwide.”

SUBMITTING PRESS RELEASES
Send your press releases to BXP at press@bxpmagazine.com. Learn about our submission guidelines.

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business
ideas from BXP Magazine's news bulletin.

Advertisement

Most Popular