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Diageo Launches Tanqueray Reusable Straw Collab with Fashion Icon Rachel Zoe

The bold packaging features designs from the Rachel Zoe Collection and contains a set of four reusable metal straws.




BEVERAGE GIANT DIAGEO pairs up with fashion icon Rachel Zoe to create the Rachel Zoe x Tanqueray Straw Capsule Collection. The bold packaging features designs from the Rachel Zoe Collection and contains a set of four reusable metal straws. The packaging and product innovations and designs aim to appeal to both eco- and fashion-minded consumers.

“We’re so excited to be continuing our relationship with fashion icon and all-around creative giant Rachel Zoe,” says Christina Choi, SVP of rum, tequila and gin at Diageo. “Her bold sense of style really shines through in this collection, making for a perfect last-minute holiday gift for fashion lovers, Tanqueray drinkers, and everyone 21, older and in-between.”

Each Rachel Zoe x Tanqueray Straw capsule collection was created to pair with Tanqueray’s latest offering, Tanqueray Crafted Gin Cocktails. The selection of ready-to-drink gin cocktails are available in three variants inspired by Charles Tanqueray’s original recipes. There’s zesty Tanqueray Rangpur Lime Gin & Soda; bright, citrusy Tanqueray Sevilla Orange Gin & Soda; and the crisp, classic taste of Tanqueray Gin & Tonic.

“I’m beyond excited to be partnering with my friends at Tanqueray on this chic and sustainable project,” says Zoe. “I think enjoying Tanqueray Crafted Gin Cocktails should be just as glamorous of an experience as the beautifully crafted cans themselves. These reusable, metallic straws and the co-designed packaging are a perfect gift for anyone who enjoys hosting during this holiday season!”

The fashion guru personally selected designs from her Rachel Zoe Collection, ensuring that each motif perfectly complements the three corresponding Tanqueray cans. The Tanqueray Rangpur Lime Gin & Soda set comes with four gold-colored metal straws wrapped in a premium package that features a recognizable green-leaf motif from the Rachel Zoe Collection. Meanwhile, the Tanqueray Sevilla Orange Gin & Soda set is paired with four matching copper-tone metal straws wrapped in a beautiful, bright orange patterned package. Finally, the Tanqueray Gin & Tonic set includes four silver-colored straws in a package featuring a Tanqueray green-and white-line pattern from the can itself.



BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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