To create an effective package, it should be easy to understand at a glance – brand name, what the product is, and why should I buy it.
The TFI Envision creative team was tasked with developing the brand logo and packaging for a new diaper pail refill bag for Meijer stores.
The new product name “Diaper Lock”, provides the shopper with an immediate assurance of the odor protection – a critical decision factor when selecting a diaper pail refill bag.
The brand logo TFI Envision created incorporates a soft heart-shaped lock to reinforce the name “Diaper Lock”.
Keeping the information on the package to the essentials of what the shopper is looking for ensured that the graphics are calm, clean, and simple, which allows it to stand out among its competitors. Studies show that shoppers are drawn to simplicity when confronted with the chaos of a store shelf.
The Diaper Lock product is offered as 1 pack and 3 pack at Meijer stores.
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Meijer is a family-owned grocery chain operating in the Midwest, with over 200 stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky.
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