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Ecco Domani’s Pinot Grigio Gets a ’90s Labeling Makeover

Italian wine brand partnered with fashion designer Jeremy Scott for the limited-edition label.




Ecco Domani’s Pinot Grigio Gets a ’90s Labeling Makeover
Jeremy Scott. Photo Credit: Marcus Mam

(PRESS RELEASE) NEW YORK — To commemorate Ecco Domani’s 25th anniversary, the Italian wine brand has created a limited-edition label for its pinot grigio.

For the design of the label, Ecco Domani enlisted Jeremy Scott — who created his own namesake fashion brand in the ’90s — to blend his own signature aesthetic with that of the wine brand. Known for irreverent, statement-making fashion, Scott often pays tribute to ’90s pop culture trends in his collections.

“There is a natural affinity between Ecco Domani and my own fashion label as both first rose to prominence in the ’90s,” says Jeremy Scott. “Playing with the bold shapes, abstract graphics, and neon colors that influenced ’90s pop culture is a cheeky nod to Ecco Domani’s 25th anniversary. With this original label design, I wanted to bring forth that nostalgia in a truly modern way as a reminder that standing out is always in style.”

The Ecco Domani pinot grigio collaboration with Jeremy Scott is the latest in a series of partnerships spanning seven years with design luminaries who have used the bottle as a canvas to create limited-edition labels.

The exclusive label by Jeremy Scott for Ecco Domani will be available nationwide starting in June 2021 for $11.99.

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