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Eco-Packaged Multivitamin Maker SmartyPants Expands

Company aiming to lower reliance on newly manufactured plastics.




Eco-Packaged Multivitamin Maker SmartyPants Expands
SmartyPants Vitamins launches new Healthy Sleep and Healthy Kids Sleep formulas.

(PRESS RELEASE) LOS ANGELES — The Centers of Disease Control and Prevention (CDC) estimates that 1 in 3 adults do not get enough sleep. Lack of sleep does more than make you feel grumpy and groggy the next morning – it can lead to a number of long-term health problems, including weight gain2, memory loss3 and a weakened immune system4.

SmartyPants Vitamins is expanding its functional supplement portfolio with the launch of its new “SmartyPants For” functionals line to include Healthy Sleep and Healthy Kids Sleep. These newformulas use clinically tested premium ingredients that are focused on supporting relaxation before bedtime.

SmartyPants Healthy Sleep adult formula combines a robust blend of premium nutrients like non-habit-forming melatonin, L-Theanine, probiotics, B6, C, D3 and Zinc to help you fall asleep faster, sleep longer and support your immune system while you recharge in your sleep.

The melatonin-free, SmartyPants Healthy Kids Sleep formula uses an herbal-and-nutrient blend, which includes clinically tested ingredients to support calmness and relaxation before bedtime. These agar-based gummies are built with L-Theanine, saffron extract, magnesium, chamomile flower and lemon balm extract.

“Research proves that quality sleep plays an important role in whole-body health,” says Courtney Nichols-Gould, co-founder and co-CEO of SmartyPants Vitamins. “That’s why we continued to take a comprehensive approach when designing our Healthy Sleep formula. Because sleep quality, immune function and gut health are all interconnected, we ensure our supplements are formulated to support all three.”

As part of its commitment to consumers’ health, SmartyPants bases its formulas on the daily recommended intakes of nutrients as advised by the latest scientific research, its scientific advisory board, and the most up-to-date recommendations by the Food and Nutrition Board of the Health and Medicine Division of the National Academies of Sciences (formerly the Institute of Medicine).


This commitment to ever-evolving nutritional science and the latest innovations can be seen across SmartyPants’ products, through the company’s continued product advancements, commitment to premium quality, and social responsibility and sustainability initiatives. These initiatives include sourcing sustainable ingredients and lowering reliance on virgin plastics in packaging. SmartyPants Healthy Sleep formulas were also designed to work hand-in-hand with your daily multivitamin to provide complementing, all-around health.

Both Healthy Sleep for adults and Healthy Kids Sleep formulas are vegetarian, GMO-free, gelatin-free, and free of synthetic colors, artificial flavors, artificial sweeteners and the eight major food allergens. Known for being a purpose-led brand, SmartyPants uses bottles that are made from 100 percent PCR (post-consumer recycled material).

SmartyPants Sleep line is available now on Amazon and in the vitamin aisle of select retailers nationwide, with an MSRP of $22.95 for Healthy Sleep and $19.95 for Healthy Kids Sleep. For more info, visit or connect with their social channels at @SmartyPants on Instagram and Facebook, or @SmartyHealth on Twitter.

“CDC – Data and Statistics – Sleep and Sleep Disorders.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 2 May 2017,

Hanlon EC, Tasali E, Leproult R, Stuhr KL, Doncheck E, de Wit H, Hillard CJ, Van Cauter E. Sleep Restriction Enhances the Daily Rhythm of Circulating Levels of Endocannabinoid 2-Arachidonoylglycerol. Sleep. 2016 Mar 1;39(3):653-64. doi: 10.5665/sleep.5546. PMID: 26612385; PMCID: PMC4763355.

Jing Wu, Grand H.-L. Cheng, Li-Ting Sheng, Lei Feng, Jian-Min Yuan, Michael. Chee, An Pan, Woon-Puay Koh, Prospective associations between change in sleep duration and cognitive impairment: Findings from the Singapore Chinese Health Study, Journal of Affective Disorders, 10.1016/j.jad.2020.12.007, 281, (125-130), (2021).

Besedovsky, Luciana et al. “Sleep and immune function.” Pflugers Archiv : European journal of physiology vol. 463,1 (2012): 121-37. doi:10.1007/s00424-011-1044-0

As part of a healthy lifestyle.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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