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Fact or Fiction? The Truth about Eco-Friendly Packaging

Tom Newmaster and BXP Editor-in-Chief Linda Casey discuss some of the latest trends in sustainability.




CREATING TRULY SUSTAINABLE packaging is a major goal for most brand managers today. From paper to coatings, ink to biodegradable plastics, everyone is looking to be “greener.” But how can you be sure that your packaging will be truly eco-friendly?

In this 60-minute webinar, Tom Newmaster, founder and partner at Forcepkg and BXP Editor-in-Chief Linda Casey will discuss some of the latest trends in sustainability, how to know if your selections measure up and why it’s never been more important for brand leaders to learn how to separate fact from fiction—especially when it comes to earth-friendly promises.

You’ll learn:

  • How e-commerce cleaning products often come with a lot of extra packing materials, making them a heavy load for the environment.
  • Why replacing plastic is not an easy fix.
  • How sustainable packaging appeals to younger, cause-happy consumers
  • Why plastic is vilified and what happened during the COVID pandemic

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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