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Featured Thought Leader: Saskia Foley, CEO of Radius

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IN THIS MULTIMEDIA interview filmed at Radius’ headquarters in Kurtztown, PA, Editor-in-Chief, Linda Casey, talks with Saskia Foley, CEO of Radius, a U.S.-based designer, manufacturer and marketer of forward-thinking consumer products that range from oral care to travel accessories. During this one-on-one talk, Foley will discuss the transformation and heritage of Radius, how design can elevate a shopper’s brand experience, and how package design can help communicate your brand values and product benefits to consumers. To read about Foley’s insights, check out the companion cover story in the February 2018 issue of Brand Experience magazine.

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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