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Fiji Water’s New Packaging Walks the Red Carpet at 2021 Emmy Awards Ceremony

Enlarged hibiscus flower delivers extra pop of color




Fiji Water’s New Packaging Walks the Red Carpet at 2021 Emmy Awards Ceremony

Fiji Water’s updated packaging was on display during Sunday’s 73rd Primetime Emmy Red Carpets and Awards Ceremony, where the water was distributed among the who’s-who of Hollywood as the event’s official water sponsor.

The design features the brand’s signature hibiscus flower, enlarged to deliver a bolder pop of color. The new packaging is now available nationwide on all bottle sizes, including the 330 mL, 500 mL, 700 mL, 1.0 L and 1.5 L.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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