Food Brand Uses Augmented Reality to Spread Holiday Cheer

HEALTHY SNACK BRAND The Good Crisp Company’s new holiday packaging uses augmented reality (AR) to turn each The Good Crisp Company canister into a holiday-inspired winter wonderland, complete with the ability to take a picture with Santa.

The brand chose this innovative marketing campaign because it wanted a simple way to bring more cheer to families and kids during a holiday season. The technology used requires no special app, just the limited-edition packaging.

“Knowing that Christmas will look, feel and be different this year, we wanted to find a way to spread more cheer through our packaging. This technology is brand new to our consumer, and what better way to launch it than with Santa!” says Matt Parry, CEO and co-founder of The Good Crisp Company. “Christmas, to us, is one of those holidays that brings so much cheer, fun and love to a family’s year, especially kids. As a brand built around family, it was important to us to make sure we stay present as we all navigate these uneasy times.”

Brand fans simply hold their smartphones up to a Good Crisp canister, click on the website link that appears, and immediately get a cheerful message from Santa himself. While previous AR campaigns require an app to reveal and navigate, The Good Crisp Company’s spreading of cheer comes just by holding up a phone and scanning a QR code. Users can enjoy the holiday scenes, and snap and share selfies from an augmented reality of seasonal spirit that The Good Crisp Company is bringing to life.

“Making healthy crisps with better ingredients was a challenge, and one that brought myself and my family all the way from our homeland of beachy Australia to the U.S. and beautiful Boulder, Colorado, to make that vision a reality,” adds Parry. “Now, we’re bringing augmented reality, a truly amazing and user friendly technology, to bring an all-new experience to families everywhere. We wanted to be a part of reminding them we can look forward to this time of year, and that the surprise and delight of this season is still very much out there for everyone to share.”

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