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Fresh Cravings Launches Hummus in Recyclable Packaging

New hummus line at Kroger in 100% recyclable packaging to be merchandised in produce section.




Fresh Cravings Launches Hummus in Recyclable Packaging

FRESH CRAVINGS, KNOWN for its chilled salsas, debuts the first hummus to be merchandised in the produce departments at Kroger and Kroger banner stores. The product’s other innovation, besides the merchandising agreement, is its 100% recyclable packaging. The company says the entire package, down to the label adhesive, is recyclable.

“As a company committed to making healthy snacking more accessible, Fresh Cravings is incredibly proud to now offer our hummus line to Kroger shoppers,” says FoodStory Brands chief marketing officer Jay Whitney. “We are thrilled to be the only hummus sold in Kroger’s produce department, right next to fresh vegetables and Fresh Cravings’ chilled salsa. We continue to see interest grow in plant-based food and sustainable packaging. We pushed ourselves to introduce a delicious, affordable, superior-quality hummus with 100% recyclable packaging to meet these demands.”

Fresh Cravings Hummus dips are made with high-quality ingredients, including NON-GMO chickpeas, rich Chilean extra virgin olive oil and savory tahini. This new creamy hummus perfectly captures the umami flavor with a smooth mouthfeel.

The merchandising arrangement places the new 10 oz. Fresh Cravings Hummus in Classic and Roasted Red Pepper in the produce section of 2,000 Kroger and Kroger banner stores across the nation like City Market, Fry’s, Fred Meyer, QFC, Ralph’s and more. Fresh Cravings’ Hummus, including the Roasted Garlic variety, can also be found at select Safeway stores and in other regional grocers such as Dierbergs Markets and more.

Linda Casey is the editor-in-chief of BXP.

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