A new colorful bottle has hit the market in the New York City Metro area by Friends Beverage Group.
The 750 mL Graffiti-designed “Friends Fun Wine” bottles include flavors: Coconut Chardonnay, Strawberry Moscato and Sangria.
“In the 35 years of working in the industry I have never witnessed a company that was able to create such a unique combination with both the liquid and the packaging,” comments Mike Luberto, head of sales for Oak Beverages. “This is a winning combination that will allow this brand and company to continue to make a foothold into the market and help establish a powerful brand.”
The lifestyle brand operates at the intersection of art and fashion, and Friends Fun Wine reached out to graffiti artist Miguel Paredes to create the bottle’s one-of-a-kind designs. Miguel created his own design that is known to everyone as “explosive and bold,” a perfect combination of graffiti, landscape and pop art.
“We were confident entering into the NY market that Miguel Paredes’ designs would gain a lot of traction, as New York is where art meets fashion,” says Joe Peleg, founder and CEO. “We are certainly thrilled with the overwhelming acceptance of our delicious new flavors in our new bottle designs at the unprecedented levels we are currently experiencing.”
