Friso Tracks Formula Milk From Farm to Store

Friso, a brand under one of the world’s largest dairy company’s, FrieslandCampina, launched Friso TrackEasy in Singapore. The industry-first smart packaging innovation enables parents to experience the full journey of Friso’s formula milk, starting from its Dutch-owned farms to its arrival in Singapore, as the parents hold the formula product in their hands.

Friso TrackEasy builds on the company’s end-to-end control of its entire product journey to provide batch-specific information around Friso’s dairy farming, milk collection, production process, quality auditing and export.

The issue of food safety has gained increased visibility across the world against the backdrop of disrupted global supply chains and growing consumer concerns about food sourcing and security. Organizations such as the Food and Agricultural Organization of the United Nations (UNFAO) have stepped up efforts to promote food safety around the world to address consumers’ need to access timely, clear and reliable information to make food choices.

By scanning a QR code on the package of Friso Gold or Frisomum milk powder, parents can now journey through FRISO’s milk farming, production and quality processes.