Glenmorangie Bacalta is ready for its close up with its new package design.
ButterflyCannon used rich shades of yellow, orange and terracotta to create a vingnette that would convey all the warmth of a Madeiran sunset. To tie in the complex flavors of the whiskey, over the backdrop is overlaid an interlocking web of graphical motifs.
Ben Cox, Design Director at ButterflyCannon comments, “The challenge was to balance communicating the story of the baked Madeira casks with premium single malt whisky cues. The design needed to reflect the complexity of the whisky and appeal to the sophisticated connoisseur, without appearing fussy and old fashioned. Executing intricate graphical patterns inspired by Madeiran crafts in a subtle spot varnish enabled us to do this in an elegant and contemporary way.”
Kate Glenn, Global Marketing & Communications Director at Glenmorangie adds: “Each of our Private Edition Range presents its own challenge in terms of how to communicate the distinct characteristics of the particular whisky expression. For Glenmorangie Bacalta, ButterflyCannon have created a warm, multi layered piece of packaging that evokes the mouth-watering complexity of the single malt it contains.”
