(PRESS RELEASE) LOS ANGELES — Health-Ade, working in conjunction with New York-based marketing agency Sister Studio, has revamped its brand identity and launched an ad campaign to promote the brand’s new look.
On the shelf, consumers will see an updated design across the Health-Ade Kombucha and Health-Ade Plus product lines that aims to evoke the brand’s personality. The refreshed brand visual includes a subtle modification of the logo, an updated cast of character illustrations, and new product descriptors that illuminate kombucha’s gut health benefits.
The changes come as the company pursues its goal of becoming a recognized leader in wellness and gut health.
Health-Ade is also launching a multimillion-dollar marketing and education campaign, as well as an initiation of clinical research trials intended to offer consumers greater insights about gut health.
The omni-channel campaign will include digital video for streaming devices, social media content, display ads, and a 360-influencer campaign all geared toward disseminating gut health information.
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