Connect with us

Press Releases

Hennessy Honors the Advancements of Trailblazing Women

Commemorative cocktail set celebrates ceiling-shattering odyssey of the first U.S. Black and Asian-American Madam Vice President.




Hennessy Honors the Advancements of Trailblazing Women

(PRESS RELEASE) Hennessy, a world’s best-selling Cognac, announced a limited edition Hennessy X.O 49 Commemorative Cocktail Set to celebrate the odyssey and accomplishment of the first Black and South Asian American madam vice president of the U.S. and the relentless pursuits of all those striving to break boundaries. The set features a 750ml bottle of Hennessy X.O, the recipe for The 49th cocktail, a custom ice mold with display tray, and elegant keepsake glassware, etched with the historic number 49 – all housed in commemorative packaging. Fitting for a toast to groundbreaking achievements, The 49th is a sophisticated sip that combines tangy pomegranate and botanical hibiscus tea with ice. The Hennessy X.O 49 Commemorative Cocktail Set is available for purchase now at, with a SRP of $259.99, while supplies last.

Originally created for the personal enjoyments of family and friends, Hennessy X.O is the world’s original Extra Old Cognac that established the category in 1870. In this spirit of breaking new ground, the Hennessy X.O 49 Commemorative Cocktail Set is dedicated to all trailblazers paving a path for generations to come: those who are bold, driven, and destined for greatness.

“We are honored to pay tribute to the historic advancements of the first Black and South Asian American Madam Vice President, as well as to all those who are pushing the limits of potential and in doing so, are inspiring others,” said Jasmin Allen, senior vice president, Hennessy US.

The historic appointment marks another important milestone: the first graduate of a Historically Black College and University (HBCU) to ascend to the highest levels of government. To honor this legacy, Hennessy has pledged an additional monetary donation to long- term partner, the Thurgood Marshall College Fund (TMCF), in support of the advancement of Black women into the C-Suite. In partnership with TMCF, Hennessy launched the landmark Hennessy Fellows program in 2019, a long-term $10 million scholarship initiative for HBCU graduate students designed to equip the next generation of African American leaders through financial assistance, access, and experiences.

“Howard University helped to shape the Vice President’s path to political heights, affirming the role Historically Black Colleges and Universities can play in molding students into the leaders and public servants of tomorrow,” said Dr. Harry L. Williams, president & CEO, TMCF. “As a consistent champion for HBCUs through ongoing programming and financial support, we are humbled to partner with Hennessy to spotlight this momentous achievement.”

Hennessy has celebrated those who push the limits of potential and define history for over 250 years. From every walk of life to the height of achievement, Hennessy continues this tradition with the Hennessy X.O 49 Commemorative Cocktail Set.
To learn more, visit, Facebook or Instagram.

Send your press releases to BXP at [email protected]. Learn about our submission guidelines.

Continue Reading


Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines





Get the most important news
and business ideas from Bxp Magazine.

Most Popular