There are plenty of ways to convey who you are as a company with your branding. The most understated way is through your packaging. There are various packaging materials and elements that can be incorporated to give customers a taste of your brand’s entity.
Even small element such as an inserted flyer with a cheery message communicating a brand’s values makes a significant difference. You can even use flyers or cards for promotional material such as discounts or refer a friend or a voucher which would instigate word of mouth marketing and get people talking about your brand. Another way would be a custom handwritten note from the CEO is always appreciated by customers in feeling values.
Bespoke Boxes are the biggest factor to consider as they are the container in which the product is transported to the customer. It is the biggest opportunity to create an impression on the client and engage them more by creating a better experience of ‘unboxing’ and a better chance for exposure of a brand since consumers like to share their purchases with friends and followers online.
Printed tissue paper adds a level of mystery and luxury, the feeling of another layer of protection so the product must be dear. A branded sticker could be added to seal the tissue paper, as well as in various other ways to promote your brand. You could even use it as an inexpensive way to add as a company logo label or information label to your product. Printed Tape also works well for sealing packages complementing your branding.
If you are interested in any of the products mentioned on this post, we would be happy to help you source them so give me Zahra Osman and our team a call on 0116 319 2874.
Editorial Note: This post was shared by a member of the Brand Experience magazine community using our Community Voice tool.
Advertisement
Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about branding, design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance for branding, design and marketing professionals. Approved and edited content then lives side-by-side with other editorial content.
Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.
